Our Story
Yala started by helping African distributors finance purchases and pay their suppliers.
The more we worked with them, the more we saw the other side of the problem.
The manufacturers supplying them wanted to grow across Africa too. They needed to explore new markets, find more distributors, collect local payments, offer financing to their distributors and manage those relationships as they grew. Traditionally, large international conglomerates established trading houses and companies to help them achieve this — something many manufacturers do not have the resources to achieve.
So, we decided to build one for both manufacturers and distributors. We started by bringing the manufacturers our distributors already worked with to Yala.
Today, manufacturers can use Yala to deeply understand what makes a market move, find new distributors or manage the ones they already have. Distributors can find manufacturers, place orders, pay suppliers and access financing for their invoices.
Two sides of the same coin, or as we call it, the trade desk.
